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Archive for June 13th, 2009

5 Ways To Lose Your Ezine Subscribers

1. Don’t keep a regular publishing schedule.

Pick a schedule that is right for you and stick to it. Yoursubscribers will become used to hearing from you and you’ll beable to gain their trust and business. 2. Don’t make your freebonus easily accessible to your new subscribers.

For example if you offer a free bonus ebook let your newsubscribers get your link for downloading your ebook in yourwelcome email.

If you make your subscribers wait for their first issue or worsenever give them their bonus you’ll lose their trust and they’llquickly unsubscribe from your ezine. 3. Don’t let yoursubscribers get to know you. Include a publisher’s or editor’snote in every issue so that your subscribers will be able tolearn more about you.

By doing this you’ll be able to easily connect with yourreaders and sell more of your products because your subscriberswill see you as a “real person.” 4. Don’t provide valuablecontent.

Brand yourself as an expert in your field by writing articles onyour ezine’s chosen topic.

You could also publish free to reprint articles write productreviews or you could provide your readers with marketing orpromotional resources that you use and recommend. 5. Send toomany solo ads.

Differentiate your ezine from other publications by notbombarding your subscribers with solo mailings.

Only send a solo mailing once or twice a month to promote yourspecial sale or your new product offering

Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just 5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/SpecialOffers.html.nbsp;