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Archive for September 14th, 2009

Take Your Email Message To The Top

So you’ve just finished proofreading your brilliant promotional email it’s got an irresistible subject line and an offer no one in their right mind could refuse… Now look at it in the preview pane. A whole lot of your readers will!

A preview pane allows recipients to view the top two to four inches of your email without actually opening it. Statistics from MarketingSherpa show that 26.6 of consumers read emails that way. And 69 of people reading email at work do so with the preview pane turned on.

Nearly half 49 read only the first few lines in the preview pane to decide if they want to continue reading the message. And an impatient 19 immediately delete messages if insufficient information is displayed.

So if you don’t grab people’s attention in the top couple of inches of your email your message could be lost.

Here are five tips you can follow to make sure that you make the most of that critical top two to four inches of every email you send:

• Write a “teaser” paragraph or attentiongrabbing headline at the top of your email that compels recipients to continue reading it.
• Include a table of contents or a brief contents summary. If your email talks about more than one topic include a breakdown of what you plan to cover. For example if you’re sending a newsletter you may want to include an “In this issue” section at the top of your email.
• Include the benefits that are most important to your target audience in the top section of your email. Answer the question “What’s in it for me” as quickly as possible.
• Avoid placing a large image or banner at the top of your email. Banners and images take up far too much space that should be spent getting your message across and encouraging readers to read the rest of your email!
• If you are including images remember 59 of consumers and 90 of business email users view some or all of their email with images turned off! So include enough text that your message will make sense to them too!

People are busy and impatient and the delete button is right there waiting. So don’t tempt them!

Take your message to the top of your email where it will be seen and read.

To your success

Gary Neame

About the writer:  ABOUT THE AUTHOR: Internet marketer Gary Neame specializes in teaching real people how to successfully start build and grow their own profitable online businesses on small budgets. To get instant access to the stepbystep strategies tools and resources. visit: http://allaboutinternetmarketingtips.com

Web Design Articles – Use Of Microsoft Frontpage In Professional Web Design

Frontpage is actually a member of the Microsoft Office family of products and shares many of the features of Microsoft Word and Microsoft Excel such as the Microsoft Clipart Gallery global spell checking and thesaurus and easy table editing which are helpful in professional web design. It also manages hyperlinks created in Microsoft Office documents. It is an integrated site development environment which includes a web creation and maintenance package called Front Page Explorer; a FrontPage Editor which is what you see is what you get web page editor and a fully functioning Personal Web Server that turns a personal computer into a web host machine. With FrontPage one can create a complete Web Site on the personal computer to the World Wide Web and internet. It is not a pre requisite to know Hyper Text Markup Language as FrontPage Editor Works like a word processor. Page can even be groomed in whatever required format.

The software also takes care of generating the Hyper Text Markup Language code together and provides the user with the ability to put together Web Pages that include elements which formerly demanded knowledge of programming. Microsoft Front Page contains three major components namely FrontPage Explorer FrontPage Editor and Microsoft Personal Web Server that can be used for professional web design. The Microsoft Front Page Explorer is a tool for creating organizing administering and publishing Front Page webs. Using the Front Page Explorer one can create the structure or layout of the web site from scratch as it gives wizards and templates to take from no site at all to a site. It also arranges files and folders imports and export pages and files tests and repairs hyperlinks administers access privileges and launches the Front Page Editor to design and edit the contents of the web pages. Front Page can also be used to publish completed Front Page webs on the computer or on the organization”s intranet or on the World Wide Web. In short a Front page is a collection of HTML pages images documents and other files and folders that make up a web site in professional web design.

See more web design articles

About the writer:  Head SEO Marketing at AIT India