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Archive for October 29th, 2009

How Email Marketing Helps To Convert Your Prospects To Clients

Email marketing is such an important marketing channel that all businesses should utilize on it and covert their prospects to lifetime clients. Email marketing is a great way to build rapport with your prospects as well as building a stronger brand image inside your prospect’s minds.

A company which does not leverage on its website and capture its visitors’ information such as email addresses and names is going to lose many prospects and sales to its competitors who are already doing so. Business owners must understand that it is very common for website visitors to not enquire or purchase anything during their first visit. Therefore it is essential to lead your visitors through a sales funnel on your website by enticing them to optin to find out more about your products or services. After they have optedin you can then conduct followups with them and convert them into your clients.

There are a couple of ways to entice your website visitors to opt into your mailing list. You can provide your visitors with a free report that is related to what they are looking for. To download the report they need to subscribe to your mailing list first. If your website is a content site which provides latest information of your industry you can ask them to sign up as free members to receive latest news from you by filling up a registration form with their details.

Once you have set up your optin mechanism on your website you should now plan out the content that you are going to send to your subscribers. The frequency of email sending is something that you should take note of because too many emails will just make your prospects unsubscribe from your list. It is advisable for you to test out the ideal frequency rate by observing the number of people who unsubscribe whenever you broadcast an email.

You should also send free gifts to your subscribers from time to time to build trust and loyalty to your company. Free gifts can come in the forms of free report coupons ebooks etickets etc.

With your lists there are a lot of things that you can do with your subscribers. If you have a new product launch you can broadcast an email to them and invite them to do an online survey regarding your upcoming new product. Then you can give them firsthand news when your new product is ready for sale.

Email marketing is definitely a great way to keep in contact with your potential clients. Feed them with useful information and build trust and you should be able to turn them into your loyal clients in the near future.

About the writer:nbsp;nbsp;Cheow Yu Yuan is the cofounder of OOM an online marketing agency which provides Email Marketing services.Check out more about Email Marketing at www.optimalonlinemarketing.com

Google Pay-Per-Click DEFCON Alpha!

If you have run are running or are thinking about running a Google Adwords payperclick PPC campaign or any PPC campaign for that matter pay close attention! This could save you a lot of money!

Id take the time to introduce myself but theres no time. Were in DEFCON Alpha and a lot of you out there are being affected!

As more and more traditional media based companies are getting into the PPC marketing space I feel the utter frustration from business owners firsthand. Im frustrated as well! There are just too many companies out there wasting your money! And I feel obligated to challenge the PPC wannabes and rid the marketing world of those that are just out to collect your money.

Look dont get me wrong. Were all out to make money and I dont blame the large companies losing market share to online marketing to try to compete in this space. What I do take issue with is that they are bastardizing what could be one of the most effective and efficient forms of direct marketing out there despite what natural SEO guys are saying Ill get into that debate later.

So how do you know what a good Google Adwords PPC campaign looks like? Next time you sit down with a rep trying to sell you on an online PPC marketing campaign ask them the following:

1. Can you tell me the estimated amount of clicks on a daily and monthly basis on a list of keywords relative to my business within the specific geographical area that I service?
2. Can you tell me the average costperclick that Ill pay on a list of keywords relative to my business?
3. How do you determine what days/times to run my campaign?
4. To what pages on my site do you direct traffic to?
5. How do you measure the success of this campaign?
6. How often to I receive reports?
7. Do you disclose all the keywords costs and ads to me?
8. What is your setup and management fee and how much of my budget is going to clicks?
9. Can you guarantee that when my ad appears it will appear in the top 13 positions?
10. How do you choose the keywords for my campaign?

These are just 10 of MANY questions you should ask but a great start. Any company trying to sell you a PPC campaign should be able to answer every single one of these questions in detail. At no point should the answer be we cant do that!

About the writer:  Meg Ferguson is a Strategic Marketing professional specializing in Pay Per Click Campaign Management. please visit her Internet Marketing Website at Vision House Marketing LLC.