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Archive for November 7th, 2009

Keyword Selection For Search Engine Optimization Seo

As it has been pointed out in my previous article that the right keyword might not be the one that comes to your mind instantly. Research has shown that different people use different keywords to search for the same thing. Care must be taken to use the keyword that is most commonly used. Also you know your business and sometimes too well. The terms you use in you business might not be one used by a layman. Try to use simplistic terms for keywords.

To be more precise with the keyword selection one should keep in mind the searchers mentality. Normally users start from a broad keyword search and then narrow it down and they start to find material specific to their needs. For example a user might search for “web hosting.” The chances are she is just looking to find out what web hosting is and she might not be interested in buying at all. While it’s good to be ranked for such broad definitions it may not produce the results you want. And anyway it’s very difficult to get top ranks for such broad keywords.

When the user is a bit more specific she is more likely to buy. For example when the user has made up her mind she may search for terms such as “cheap asp.net web hosting” or “web hosting under 50″. The volume of these searches are normally less but the click to buy ratio is higher.

The other kind of searching is when the users become very specific with their keywords. For example a user might use “asp.net 2.0 UK web hosting”. They are the kind of users who are most likely to buy.

So what is the best keyword strategy. Well there is no silver bullet there but in general the new web site owners should avoid competition from long standing players. The long established web sites will have an advantage over the newly established web sites so there is little point in optimizing your site for well known keywords such as “hosting”. You can start your keyword list using terms like “asp.net 2.0 web hosting” “cheapest specialized asp.net web hosting” and “most reliable and robust web host” etc. The search engine’s bot will visit your site to index and index every page of your site. If many of your pages come up with as highly ranked for those keywords eventually search engines will make their connection to the term “web hosting” and you might get to see good results even for the general searches.

About the writer:  http://www.thesearchengineprimer.com
http://www.searchenginepremiere.com

Separating Email Marketing Opt In From Autoresponders

Some people are so eager to start using terminology that they don’t ever spend the time necessary to actually learn the difference between something such as an autoresponder service and an email marketing opt in system. The truth is the two services both have some things in common however they are largely different from one another.

Email Marketing Opt In

When you participate in permission based email marketing you are gathering names for your list with the permission of the person. Optin email marketing is just another way of saying the same thing. Perhaps you offer someone a discount or a free item for signing up but either way they are signing up willingly and on their own.

An email marketing opt is simply a quick form that you can place anywhere on your website to get this done. There’s nothing fancy about it usually it’s as simple as two text fields for name and email address and then a submit button. After that a message might pop up telling the person that they were successful or they may be taken to a thank you page or receive a confirmation email providing a double opt in system.

Email Autoresponders

Autoresponders are the next step in permission based email marketing past that. They do much more than just sign a person up they automatically release messages of your choosing at appropriate times after a person signs up from your list. You can send out one original email saying welcome to the list but you can also send out dozens of planned emails to list members.

This significantly reduces the work that you have because you don’t have to recreate emails or manually send them out. Email autoresponders are ideal when you are selling products or reviewing products or if you are offering list members a training course of some kind where they receive weekly updates. They are great for converting prospects into paying and returning customers and clients.

Combining the Two

Autoresponders don’t have to be connected to optin email marketing. They can be viewed entirely separately and used on their own as you send planned messages to already existing list members. But the two separate concepts can be combined into a successful and comprehensive marketing strategy.

If you want a powerful permission based email marketing campaign you can begin it with an email marketing opt in and then progress into a series of autoresponder messages that works on converting your new list members into clients. Some people think that this system is what an autoresponder is but as explained above that’s not necessarily the case.

About the writer:  Separating fact from fiction so that you can make informed decisions which improve the success of your email marketing campaigns is crucial. Visit Succeed Email Marketing to find see more great email marketing tips to help you learn how to run a successful email marketing opt in campaign.