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Archive for November 10th, 2009

Personalize Emails And Make More Sales

There is nothing more important than making your customers feel appreciated and like they are part of a larger group. The most important way to do this is to personalize emails so the recipient feels like an individual rather than just another customer. There are many ways you can go about doing this and if you do it successfully then you will make more sales. Remember though that with personalization you must get it right every time. Otherwise you will do more harm than good.

Multimedia
If you have a customer who has already made a purchase and you are trying to up sell them or cross sell them on other products then you will want to take advantage of the option of using multimedia and/or images. This is incredibly helpful and will allow you to really convert those sales. For example if a customer recently purchased a new camera then you will want to use a picture of that camera in the follow up email. This lets the customer know that you are aware of his/her purchases and are providing a photo to solidify that. Photos or multimedia of the particular product are very helpful and worth including in your email marketing.

Affiliation
If you know something about your customers use it to your advantage. For example if they are part of a club a group or an organization you can take this information and make the customer feel special and want to buy from you. For example if there are customers you know are a member of a particular chamber of commerce simply state that you are offering them a discount because they are a member in the chamber of commerce of that particular city. This works best with offers that are very relevant and this should not be overused. However it does have its perks when used properly and it can really help you.

Know Your Recipient
One thing that is really important is that you only use information that you know about your recipient. Dont take any liberties and dont go assuming you know certain things about your recipient. When you do this then you are more than likely going to have the email backfire and potentially lose customers. You want personalized emails to show your customers how well you know them not how confused you really are. Thats why it is so important to ensure the information you are using is correct and never assuming anything about your customer that they dont specifically tell you.

The overall goal of personalizing emails is ensuring that you reach out to your customers create a bond with them and potentially make a sale because of this. When you get it wrong you lose customers but if you get it right you are guaranteed to make some sales!

About the writer:  Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire a provider of ecommerce shopping cart software content management software email marketing software and other web software solutions.

Pay Per Click- The Most Effective Web Promotional Tool

Out of the various web promotion tools used by entrepreneurs involved in online business pay per click is one of the quickest low cost advertising options which not just improves the traffic volume search engine ranking of your site but also offers great return on your investment. PPC or Pay per click is a mode of internet marketing which involves payment for advertisement on the internet to the various search engines with specific keywords. Before taking up pay per click as a marketing mode for your site you have to determine the search engine to be used appropriate keyword for the product cost per click of the product to be promoted and the returns on a single sale per hundred clicks. Pay per click requires a bid on per click basis with the company paying the amount.

1. Advantages of pay per click

Unlike in a typical search engine optimization you do not have to touch your web page in order to change position.

It does not require any technical knowledge but knowledge about SEO keywords would definitely be an added advantage.

Advertisers have the advantage of receiving targeted traffic and thus making payment to only those who are ready to buy your products.

The position of listing in the keyword result pages is determined by the bidding amount. Higher the bidding amount higher is the listing. This allows the advertisers to have a control over the position or rank in the search result pages.

It hardly takes few hours to few days to set up an account thus receiving targeted traffic at the earliest.

There are few pay per click search engine which have tie ups with other top search engine by advertising on the top slot of these search engines your ad would also be seen in these search engines.

2. Disadvantages of pay per click.

It could be an expensive process because the search result page ranking depends upon the bidding amount. Higher is the bidding amount for a specific keyword higher is the search result page ranking. This requires constant monitoring of bidding amount.

Pay per click advert is subject to fraud where the user or the competitors deliberately or accidently click on your products or services of your business then disappear. This increases the advertisement budget of the company.

About the writer:  BrainPulse SEO India one of the leading Professional PPC Management Company India