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Archive for November 23rd, 2009

Realestate.com.aus Online Marketing Picks Up

“Strategic search marketing agency Firstclick announced recently that Australia’s most popular real estate website is now an official Firstclick customer. realestate.com.au REA chose Firstclick to provide search engine marketing SEM services to increase the effectiveness of REA’s online marketing initiatives. Commenting on the new business win managing director and founder of Firstclick Consulting Grace Chu said: “”As we’ve already made a strong play in retail media and the banking sectors real estate was our next stop. We are very excited to be chosen and have the opportunity to support a leading brand like REA.”" “”At Firstclick we spend time understanding clients’ business objectives to provide strategic and tailored search marketing solutions”" continued Grace. “”We believe our ongoing success is entirely attributed to the quality commitment and engagement of our people.”" Jamie Pride realestate.com.au CEO of Australia said the company reviewed its online search strategy earlier this year and decided to go through a pitch process to select a search marketing partner that could support the company’s position as market leader. “”We chose Firstclick as they demonstrated an analytical and structured approach to SEM. They were able to show us that they could apply human intellect with technology while focusing on the outcome and not just processes”" said Jamie. “”Initial results have proven that Firstclick is the right partner to deliver greater results to our business.”" Firstclick is a strategic search marketing agency that helps clients increase their online visibility monetise websites and bridge gaps between businesses and their online customers. Established in July 2005 Firstclick has built a proven track record over the years of providing quality tailored search engine marketing SEM and search engine optimisation SEO services for large organisations and small and medium size enterprises in Australia and New Zealand.

Firstclick Consulting is a search marketing agency specialising in search engine marketing SEM and search engine optimisation SEO to generate quality traffic and increased revenue for our clients. We are a team of experienced and commercially savvy professionals passionate about internet marketing and devoted to delivering the best results.

About the writer:nbsp;nbsp;DN Website Solutions
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Are You Linking Your Way To Obscurity?

Do you participate in link exchange? You may be confused about how having links on your website benefits you. In fact you could be linking your way into obscurity. Did you ever consider that each link to another website is an invitation to leave your site? Is that really what you want to invite people to leave?

Your focus should be on getting more links pointing to your website. This increases your traffic and search engine rankings. However the more outbound links you have on your webpage the more it weakens your Google page rank as well you are asking your visitors
to click on those outbound links and visit someone elses website.

Search engines are really only interested in links to your site which are from a site that has similar content as your own. Apparently there is evidence to suggest that having links from sites that are not relevant to the content of your own can even damage your position with the search engines.

Link exchange can be a good thing but there are few things to keep in mind:

1.As said before having too many outbound links on your site invites your visitors to leave and may damage your search engine ranking.

2.Exchanging links with sites with poor quality content or a poor page rank can hurt your rankings.

3.Having a link directory on your site doesnt encourage Google to crawl your site more. And just because Google is crawling your site more doesnt necessarily mean that you are going to improve your ranking.

4.If you must have outbound links make them worth your while ie. affiliate links or other promotions.

Yes link exchanging can be helpful but there are other ways that you can get lots of inbound links for your site without having to provide reciprocal links. And these methods tend to be more effective.

1. Write short articles 300 to 500 words on subjects closely related to your site and then distribute them over the internet through various article directories. People who are looking for content for their websites or newsletters can then look through the article directories to find fresh content. If they choose to publish your article they then have to include a link back to your website from their site. Just a few articles can get you 50 inbound links.

2. Submit a press release this won’t always get you a large number of inbound links but it can get you top ten listing.

3. Make sure your site is listed in some of the directories across the internet.

4. Start an affiliate program.

5. Create a viral marketing campaign. You could try a free short ebook that contains some useful information and a link back to your site which people are allowed to distribute freely.

The last thing you want to do is to link your way out of business. Be wise when you participate in link exchange and apply some other methods to gain quality traffic to your website.

About the writer:  Jeff Casmer is an internet marketing consultant with career sales over 25000000. His “Top Ranked” Work at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.