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Archive for December 27th, 2009

Project Traffic! For Your Niche Site Leveraging On Forum Participation Branding

In this next section of Project Traffic! not an affiliate program we shall discuss the How To with individual focus of some of the tactics in detail.

Forum Participation Marketing is In Focus at Project Traffic!

Online Forums are good places to interact and Forum participation. If done right your participation becomes a natural marketing tool and can be very effective branding as well.

The Benefits of Forums Participation are essentially the following:

A Platform for Viral Marketing. The power of the Word of mouth of forum is both lateral and simultaneous when leveraged using the forum approach. This takes the form of viral marketing which very quickly and effectively spreads the word for you and your product offerings.

That is if you are good or for that matter bad you will be renown or notorious in no time at all! And of course the good or the bad you have done would be circulating virally within as well as outside of the forum. Afterall cyberspace sees no boundaries. Thinking positive try imagining the amount of traffic you drive to your site.

Check Demand with Test Marketing. So you have a great idea product or service. But you are not sure whether they will sell. Tactfully bring up the topic of your offerings at your niche forum and trigger discussion. Let others give their opinion.

This platform serves as a quick test and you are then able to get an overall perspective of how well your idea or product is accepted assuming of course that the forumers are representative of your intended niche segments.

To enhance this process and your statistics search out a minimum of 10 niche active forums and float your product ideas. You might even get improvement suggestions that catapult your sales.

Connect Network and Build Industry Relationships Be in the know be seen be heard be felt! Essentially you need to be seen as being on your toes when you network with other forumers within the industry. This is all about branding and positioning yourself in the forums as an authority or expert in a certain area.

In fact if done correctly branding you or your product offerings could even take you offline from your online activities and help you connect and grow with real industry experts. It takes some effort as in all relationship building activities but this does have long term benefits for your business and cannot be ignored.

Create Direct Sales Opportunities. Note that the operative word here is Create … Opportunities. Never should you directly sell your products at the forums and this is a taboo in most forums. Have respect for the forum master your fellow forumers who are there to interact.

If you wish to sell create a subtle link at your signature or sign off. Sales is a byproduct of your forum participation activities which should Not be your priority. Referrals SelfBranding future long term traffic flow are your key objectives. Stay tuned for the next session at Project Traffic!

About the writer:nbsp;nbsp;Yoshiko Choy is an avid internet marketer with 17 years of business marketing experience holds an Executive MBA and a Platinum ezine author.
Read more at the Traffic Generation category. And Learn the latest Online Niche Marketing Product Reports and Strategies at OnlineNicheMarketing.org

SEO What Does It Stand For?

SEO stands for Special Equipment Operator? Senior Executive Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State Engineers Office? Seasoned Equity Offering? Software Engineering Organization? Society of Education Officers? Special Equipment Option? Security Engineering Officer? Special Exemption Order? OK OK let’s get serious here. South Eastern Ohio? Sorry I’m done now. Actually all of these are actual acronyms for SEO but not the one we want to talk about here.

First a quick dictionary definition: “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website including the content and structure of the website’s copy and page layout the HTML metatags and the submission process.

Search Engine Optimization. SEO is a critical skill to learn if you want your Web site to rank well in free search engine listings. Ecommerce sites are notoriously difficult to optimize for high rankings due to a number of factors that hinder their ability to rank well including poor shopping cart designs lack of content poor linking structures lack of inbound links etc. This is the place to learn how to build or modify your Web site to achieve better rankings in the free listings Google MSN Yahoo! as well as in other popular search engines.

Content is one of the biggest influences on the success of your search Engine Optimization program. There is a saying that content is king and this is true whether it is for your optimized web pages you’re paid advertising message or your optimized news releases.

Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn’t come back to haunt you after a few years. You’ve got some things that are effective and some that are not and it’s hard to trust the claims of one over the other. You want to believe the greatresultswithnoeffort claims and you hope they are true… but are they worth wasting your time and money on.

Did you know that most search engines can’t “read” graphics? Did you also know that key search words and phrases in your “title tag” “META tags” in the HTML script of your site and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.

About the writer:  Sangam Mulmi