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Archive for February 16th, 2010

What About You: How An About Page Is Supposed To Look

About pages are just supposed to be whatever information you can come up with about you or your business right? It seems pretty simple just put the business history and some contact information and send it out. Well Id like to point out that though it is a simple page there are some important details that you do not want to miss.

Remember that if a visitor has ended up at your about page they are interested or at least intrigued by your business. For this reason your about page needs to sell just like your home page does. Dont just list all the facts out there and hope that they were really looking for a company that was started in 1995. You might try to differentiate your company from others on this page. List things that make your business unique and possibly more able to help the customer. Also give several reasons why a visitor should use your companys product or service.

Writing biographical information isnt always boring. Just remember to keep it casual like a professional conversation with a customer because essentially that is what is happening. Heres a good order for your biographical information:

Start with a few of your qualifications. Maybe you have landscaped in Charlotte North Carolina for twenty years so this particular visitor should trust you with their lawn. Whatever the case may be make sure they know that they can trust you with their money.

List a few accomplishments. This doesnt always apply to everyone but try to list a few large things that you or your business has done. You can mention other projects that your business is responsible for here as well.

And the boring stuff. I only say boring stuff because most people dont actually care about employees names or where exactly you are located but it is still pertinent information and does not seem out of place when placed properly.

A properly located and written about page A properly located and written about page is a valuable asset to your business website and ultimately your company. Remember that if someone has sought out your about page you could be on the right track to making a sale or getting a new client. At CODANK we not only develop the perfect website for you and your business we can help you write it too. We can help you to make your about page count.

About the writer:nbsp;nbsp;About CODANK Web Design of CharlotteCODANK is top rated Web Design firm and Internet Marketing Experts located in Charlotte NC. We are dedicated to provide the highest quality cost effective custom software development services delivering a broad range of business consulting and outsourcing services.For more information visit us at www.codank.com.

How To Surmount The Constraints Of Email Marketing

Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took then place of snail mailing or sending product information through the post office.

Email marketing is now widely used by internet marketers not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.

To say the least email marketing has become a very useful tool as it is not only efficient but also cost effective. Imagine the time it would take and the cost involved in sending thousands of letters just to announce your product to prospective clients. With email marketing you can send any information at any time and with the least cost.

However despite the advantages offered by email marketing majority of those who are using the strategy to market their products are faced with some difficulties identified with email marketing.

If you come across a website asking you to sign up for a free newsletter or free recipes would you sign up and reveal your email? A recent survey revealed that 83 people out of 100 would not reveal their email for fear of safety issues.
This is one among the many constraints faced by email marketers. How can they encourage prospective clients to sign up and reveal their email addresses when the clients are hesitant to reveal their emails for fear that it will be used for the wrong reasons?

Other prospective clients do not wish to reveal their emails for fear of receiving spam or unsolicited emails. This is a valid fear because most often spam messages crowd out emails more than the important messages. Most email accounts are cancelled by the site administrators because they have reached their maximum amount of messages no thanks to spam.
Make sure you avoid these pitfalls in email marketing by committing to keeping your prospective clients’ email addresses safe.

So how will you encourage prospective clients to sign up for your newsletters despite their fear of being bombarded with useless and irritating emails? For one dangle something that would make them drool. If your target clients are female members of the spending public then look for topics that are close to their hearts and which would make them sign up and reveal their addresses despite their fear.

One strategy is by offering them topics that will be very useful to them like free recipes household tips lifestyle articles beauty and fashionthere are lots of topics that would interest this lot. For the male clients why not dangle topics on racing motoring all about cars or how about beautiful women?

By featuring interesting an d useful topics on your newsletters your clients will look forward in receiving emails from you rather than dread the though of being bombarded with useful emails. Ask your prospective clients what their interests are so you would know what topics will be useful for them. Remember knowing your market is already an edge in the competitive world of email marketing.

But offering prospective clients with informative and interesting topics is not enough. You should emphasize that your site commits to the protection of their privacy. How can you conduct effective email marketing when your prospective clients would not even sign up and reveal their email accounts for far of being hounded by spam?

Be affront with your future subscribers. You have to understand their fear of not getting the privacy they deserve and assuage this fear by confirming that your company adheres to email best practices and that you do not sell email addresses and that their accounts would only be used for the very purpose they intended in signing up.

Despite the efforts of legitimate organizations to protect their clients from spam unwanted email messages continue to flood email accounts and this is becoming the number one problem of email marketing. How can your clients read through your emails when they have to wade through numerous spam emails? Others just delete all the messages at one time including the informative newsletters you send them.

The other constraints faced by email marketers are mostly related to their individual methods and styles of sending newsletters. These involve informative versus uninformative articles problems with auto responders best time to send emails and other constraints that are best addressed by the email marketer. Whatever these constraints are they can definitely be solved with a proper review of one’s email marketing strategies.

About the writer:nbsp;nbsp;Jo Han Mok is the author of the 1 international business bestseller The ECode.He shares his amazing blueprint for creating million dollar internet businessesat: http://www.InternetMillionaireBlueprints.com