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Archive for February 20th, 2010

Why It Is So Important To Submit Your Website To Premium Web Directories?

Developing a website is just a matter of time and to some extent money. But the main task is to reach the site to every people so that it meets the specified visiting limit. One of the ways to reach out to this problem is to submit the website link to different web directories to reach the targeted traffic. To make your business to reach new clients it needs your website to be visible on first page of the search engines as you need to make aware of your websites existence. Thus to make your online presence felt you need to get maximum exposure which is achieved by web directory submissions.

Submitting your website link to web directories is not the only job to be sought out. You need to find out suitable and effective web directories that will increase your website traffic and also achieve higher ranks on the search engines. There are some premium site submission directories that not only promote your website but also provide extensive keyword search optimization and designing of your site. One of such directory is the Tiherp web directory. It is a high traffic premium paid directory on business for long 6 years. At present its directory lists 6199 websites. It has a category wise distinction which helps easy browsing and provides page ranks for inner pages. So you dont need to worry in case if your page is not listed on the main page.

There are thousands of web directories providing premium web services but selecting the right ones is the result of your research. One way out is to communicate with the clients of the existing directories to fid out the level of satisfaction they are experiencing. Before selecting a directory find out whether they provide keyword research or not. Tiherp web directory provides keyword research to find out the most suitable keyword/key phrases so that your website ranks among the first few and doesnt become invisible from links on the search engine. Also check out whether directories execute SEO on your websites or not.

Make sure that the website you have designed meets the user needs. So before submitting the site ensure that your site design is easy for the user to navigate. So go for such web directories that provide these researches for the betterment of your site. Also check out for the bad or offended links in the web directory. It is advisable to ignore those directories which contain bad and offensive links. I recommend you to opt for tiherp.org as it provides better services. Maximum exposure and higher page ranks is just the result of your research in finding appropriate web directories

About the writer:  Alton J. Andres is an established online entreprenuer and he is the owner of the renowned and reputated paid web directory http://www.tiherp.org

Email Marketing Subscriber Retention Strategies

In email marketing it is observed that too much emphasis is being placed on the importance of growing the customer list. Many marketers feel that the whole marketing campaign is dependent on this growth to achieve its ultimate objective. Nevertheless it is a well known fact that from the business point of view it is definitely more costeffective to retain the current list of subscribers than to look for new ones.

Email marketing requires constant communication between you and your customers. The email has to be sent to announce your product or service and subsequently bring in the sale. Much work has to be done along the whole process of buyer conversion. Trust and confidence in you and your product or service gradually brings to life a new relationship between you and your customers. In email marketing subscriber retention strategies the vital issue is relationship. This relationship necessitates the knowledge of the type of subscribers that you are keeping in your database as well as the kind of information that they normally seek from you. These subscribers will be delighted and satisfied. They will be contented to keep or grow this special relationship with you.

In email marketing it is imperative to monitor the subscription list and track the movement of these subscribers. Subscription do not come easy therefore it is precious to retain every subscriber to the best of your abilities. There are several strategies that can be taken to keep track of subscription retention.

1 Write appealing interesting and stimulating content

The emails that will be sent out to your subscribers must be carefully drafted. They are playing the role of retaining subscribers who have the freedom to opt out of your list. The content within the emails must be able to stimulate and keep the subscribers with relevance and meaning. Such content may include success stories awards and merit feature articles and FAQs just to name a few. Content that is powerful meaningful and timely will increase clickthroughs that will bring in the sales numerics.

2 Set the frequency for the dispatch of the emails

This is an important factor as far dispatch of the emails is concerned. Emails sent too often will result in message deletion and subscriber withdrawal. Subscribers will be unnecessarily annoyed in receiving so much emails too regularly. On the flip side if emails are not sent on a frequent basis the possibility of customers forgetting about you and your product or service will definitely be very high. All these boil down to one important finding and this is about the fact that a balance must be struck between who are your customers and what is the current standing of your relationship with the customers.

3 Target the right audience

In email marketing the optin box plays the important role of collecting the names and email addresses of customers. Information that will be collected via this optin box must be correct and specific. It must support the segmentation of subscribers to facilitate easier followup. The initial subscriber information must therefore be subject to careful selection.

4 Extend a warm welcome to your subscribers

Warmly welcome your subscribers. Use a pleasing and welcoming tone to strike a good opening act with them. The first impression counts. The welcome message must make the subscribers feel comfortable and at home with you. Let them know what sort of content you will be sending them and what bonus they will get for signing up. The welcome message should preferably be short meaningful and appealing.

5 Constantly review the subscription strategy

Everything changes over a period of time. The subscribers would have changed their interests and passion at any time of the year. It is therefore important to keep a review schedule that will list out those subscribers who have their interests changed. This process will ensure that the potential of the emails will be maximized throughout the year. Strategies must be adjusted accordingly.

6 Opt for quality and not quantity

Quality of subscribers is of essence to the success of the subscribers list. Subscribers who are qualified and interested are the ones who will contribute to the marketing campaign. Having 500 subscribers who are serious with the emails will definitely be more worthy than having 5000 subscribers busily deleting them. That said it is vital to pinpoint precisely the target audience for your product or service. Proper segmentation will result in quality lists.

7 Keep the emails short and sweet

Effective emails are those which contain powerful content that are both interesting and convincing. They must be kept short and sweet. Long messages will go for a quick deletion. Subscribers may be busy at that point in time. Make the emails work within 5 seconds; provide the main pointers in the email. For all other information just provide the link.

Subscriber retention is important if email marketing is to be successful. It should not be compromised. It must be given top priority as it can make or break the campaign.

About the writer:  For latest updates on how to increase traffic raise page ranking write effective articles and powerful squeeze pages create explosive blog marketing system learn about viral marketing and bring in massive income from your internet marketing business please Click here Webmaster: Jeremy Long Chia Teik.