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Archive for February 21st, 2010

Axigen Compliance With E.u. And U.s. Data Retention Policies

1. Why Data Retention?

Lately the Internet news sites and blogs have all been buzzing with reports of privacy infringements by various IT companies regulation changes and updates on the laws already in effect all related to data retention policies.

Well what does all this mean? In effect the majority of companies providing IT services in one way or another have to abide by these new regulations in order to comply with the new standards. Initially data retention was not mandatory but it soon became clear mostly in the past few years that legal administrative commercial and even social interests can be better protected through such an initiative.

This article describes how the Axigen messaging solution www.axigen.com is in compliance with both United States and European Union currently effective laws and policies related to data retention and data preservation. These measures were adopted by service providers mainly to minimize the risk of deletion or modification of records and communications.

The Axigen Messaging Solution is fully compliant with all the laws and regulations in effect to date over both the United States and the European Union territories. In the next few pages each area will be treated independently and references to the specific requirements enforced for that area alone will be listed.

2. First Stop: Europe
European Union data retention policies are listed in the Directive 2006/24/EC of the European Parliament and of the Council of 15 March 2006 on the retention of data generated or processed in connection with the provision of publicly available electronic communications services or of public communications networks and amending Directive 2002/58/EC. This Directive can be accessed online at the following link:
http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32006L0024:EN:HTML

According to this Directive any service provider SP that offers publicly available electronic communications services or public communications networks must abide by the rules listed below.

Categories of data to be retained excerpt from the above linked page:
a Data necessary to trace and identify the source of a communication:
The user ID allocated
The name and address of the subscriber or registered user to whom an IP address or user ID was allocated at the time of the communication

b Data necessary to trace and identify the destination of a communication:
The user ID or telephone number of the intended recipients
The names and addresses of the subscribers or registered users and user ID of the intended recipient of the communication

c Data necessary to identify the date time and duration of a communication:
The date and time of the login and logoff of the Internet access service based on a certain time zone together with the IP address whether dynamic or static allocated by the Internet access service provider to a communication and the user ID of the subscriber or registered user
The date and time of the login and logoff of the Internet email service or Internet telephony service based on a certain time zone

d Data necessary to identify the type of communication:
The Internet service used

For all of these categories of data to be retained the Axigen Mail Server makes use of the logging functionality to store the information and save it to disk. The data should be kept for a minimum six months and not more than two years.

To continue to read this article please visit:
http://www.axigen.com/articles/axigencompliancewitheuandusdataretentionpolicies_48.html

To join our free live webinar on data retention regulations and how to deploy and maintan a fully compliant messaging solution please check out our webinars page:
http://www.axigen.com/webinars/

About the writer:nbsp;nbsp;About AXIGEN

A dynamic and talented team of professionals with 15 years of experience in technology research and software security embarked in 2003 on a new and challenging project under the brand name AXIGEN.

AXIGEN Mail Server is a fast reliable and secure internet messaging solution offering the power and sturdiness of a carrier class mail server. The first commercial version of AXIGEN for all major Linux distributions was unveiled at LinuxWorld Expo in London in September 2005. One year after the official launch AXIGEN has already concluded business agreements with more than 90 domestic and international partners from over 50 countries such as the United States United Kingdom Germany Mexico the Netherlands and Romania and manages email traffic for approximately 500000 mailboxes worldwide.

AXIGEN smoothly integrates SMTP/POP/IMAP and WebMail offering unique configurability and security that allow system administrators to have full control of the email traffic. Our mission is to help AXIGEN users and partners worldwide to build trust in our products as well as in our business relationships.

For further details please visit: http://www.axigen.com/

Ingredient Of A Successful Business – Logo

A good logo recipe can let you have a tasty fingerlickinggood logo which makes your business prosper has to have all the important ingredients added to perfection. With all the ingredients added to its measurement a logo can boost your business visibility increase your integrity and make your business unforgettable to its customers.

A logo’s life depends on its tagline color and the icon that is representative of your business and its workings. All these incorporated while designing a logo will produce an effective logo that will make your business prosper and make your business a global name.

Let us discuss some of the important and effective ingredients of an effective logo design in detail.

Meaning of Your Logo

If you want your logo to succeed in the industry make it meaningful that will impart a significant meaning to viewers and clients. Meaningfulness will lead to better understanding as well as remembrance. A logo is only given importance when people can relate to it somehow and recognize the message it is conveying.

Remembrance

Make your logo a memorable one; otherwise people will forget your company after meeting or doing business with you once. Your logo should be such that it leaves a lasting impression on people and makes them come to you again and again.

Individuality

Your logo should be unique from others in such a way that no one has used it before or are associated with. This way you will be a completely new face in the market and will be able to attract a wider audience with its new and individual look. This individuality and uniqueness of your logo will make your business stand out of the crowd.

Professional Design

If your logo is equipped with all the above mentioned factors but lacks a professional look it will not work and fail in its endeavor to attract people. Professionalism can range from the quality of your logo design to the meaning it imparts on the viewers. Everyone wants to do business with a professional and not just anyone remember it.

Elements Blending

Make sure your logo is a complete blend of all the elements mentioned above. The above should be incorporated by your logo designer in such a way that it should be unique eyecatching and proves to be a winner for your business.
Remember that a good logo is unique and is not similar to any other companys. It has to be functional and should look good on a business card and on products. An attractive logo creates a unique identity for a company and a little research and effort can help you develop a beautiful logo at the lowest possible cost.

About the writer:  Sam D’Costa is well known professional in Online Marketing and web promotions.

Increase Links Naturally With Link Popularity Building Lpb

Businesses can gain a competitive edge with Google and other significant search engines through relevant link building strategies. The search engines track links in ranking algorithms while crawling the Web. It is advantageous to grow the number of incoming links to your companys site alongside effective search engine optimization techniques.

There are numerous link building solutions.

1. Free and paid link directories
Link directories all provide either oneway or reciprocal links. Some are free while others are paid only. Link directories are beneficial because Websites that place your link on their site without requesting a link back to their site are considered more valuable than reciprocal or link exchanges in the eyes of major search engines. There are many reputable directory sites that are well trafficked by potential buyers for your product. You will find oneway and reciprocal link directories by typing into any search engine search box keywords like submit a link add a URL or add link.

Some small business owners will only link to sites that link back to their site. This creates reciprocal links pages and triangular link patterns. Reciprocal links do not improve a Websites rankings and should only be done to give value to site visitors. This is not a savvy SEO tactic or a wise link building practice. Stay clear of SEO companies who use these link exchange strategies; they are not considered real SEOs by other professionals in the field.

2. Corporate Blogging
This is an ever growing Internet trend gaining in popularity with businesses corporate blogs. Blogging started as personal spaces for individuals to share their thoughts and the events around them like an online diary. Corporate blogging is then defined as another way to publish businessrelated content and gain more visibility for your company on the Web. By offering information and sharing knowledge a company can quickly establish itself as a leading industry expert get information to customers quickly increase sales attract journalists seeking news releases and attract new customers looking for relevant information.

3. Article Directory Submissions
Article directories are sites that house free reprint articles allowing authors people like you to become known as experts in a field or industry. These sites help authors gain oneway link popularity because others seeking free articles to reprint on their newsletters Websites blogs and in print can find them here. Reprint articles can only be used elsewhere if providing a link back to the authors Website. You also receive free advertising and promotion.

4. Press releases
Submit your companys news releases to sites like PRWeb.com and PRNewswire.com to allow journalists and bloggers to find important information about your company its products and services. These releases also build links coming to your site and attract attention from prospective buyers.

5. MySpace.com
This is a tremendous opportunity for free publicity through networking with prospects from around the world. Place your business profile your company logo and business pictures commercials and videos write comments on other myspace.com profiles receive email instant message and search for prospective clients. MySpace.com also has a business section that is cost effective and a great way to share your business with people searching for a certain product or service. This is another way to increase your link popularity.

6. Yahoo! Answers
This site is relatively new and lets people in all industries become an expert in their fields. Answer questions in categories related to your expertise. Choose a subject from an extensive list of categories. Create a profile on Yahoo! and you get to list up to 3 other oneway links. Yahoo! Geocities offers free a Website template and tools to build a simple Website. All these avenues add a host of easy ways to increase Internet visibility for your business.

7. OneWay Links on other Business Sites
Even with these link building strategies having oneway links are considered much more valuable than link exchanges also called reciprocal links. One way links from other related business sites or blogs with pertinent subject matter to the Website is an excellent way to drive traffic to your site. Although it is time consuming asking other sites to link to your site these methods will assist in building stronger link popularity interest among the major search engines.

8. Business Networking Sites
FastPitchMedia.com and LinkedIn.com are two business networking sites that give professionals and business executives many resources under one place. These onestop shops give professionals a lot of excellent exposure for free by housing a database of business owners linked to each others online networks. Try something new! Create a profile through these sites and you will reach other decision makers stay in touch with others in your network fill a key position and keep contact information current.

About the writer:nbsp;nbsp;Wendy Suto is president and CEO of Search Circus Inc. an ethical SEO firm specializing in website link popularity and organic search engine optimization blog marketing Web site copywriting and article marketing solutions. As a certified search engine optimization consultant she teaches SEO seminars in Cleveland Ohio.
wendysearchcircus.com