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Archive for March 3rd, 2010

Business Idea: Podcasts

One BIG tip that I can offer you as read my short synopsis today learn how to become a successful PodCaster and watch your bottomline fly skyward!

Each day starts and usually ends with the same BIG question. Our clients and prospects ask us “How can I grow my business and capture my fair market share?” Our answer is quite simply “Build yourself a base of prospects and work that pipeline relentlessly and efficiently.

One BIG tip that I can offer you as read my short synopsis today learn how to become a successful PodCaster and watch your bottomline fly skyward!

Over the past decade the Internet has created many new breakthrough marketing mediums. From successful ezine publishing and distribution straight through to more pronounced search engine optimization practices.

As a television and radio broadcaster/marketing consultant I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.

Our weekly online radio show Net Talk Radio has been received very well amongst listeners and advertisers alike. I guess I always knew that in time connectivity speeds and portable handheld devices would ultimately allow for a more expansive target audience reach.

The day has finally arrived!

Although we began using our online talk radio format years ago we are now able to sweeten the pie by allowing our listeners to almost effortlessly download our show information and entertainment right into the iPod and iRiver devices. Now our audience can listen where ever and whenever “they” like. Plus as an addedvalue benefit to us and our valuable advertisers we can track every hit listener around the clock for about the cost of a cup of coffee! We make all this happen by deploying one of today’s best emerging audio/blogging technologies popularly referred to as “PodCasting”.

PodCast Marketing: Anyone Can Do This!

First What is Podcasting?

Podcasting is a term that manifested as a fresh way to describe the technology used to push share audio content from web sites down to consumers clients of that content who usually listen to it on an iPod hence the term “pod” or any other type of .mp3 player iRiver at their command convenience and control.

PodCasting is somewhat similar to the concept of timeshifted video software and devices like TiVo which let you watch what you want exactly when you want it by simply recording and storing video except that PodCasting is primarily used for audio to date. Universal video deployment is most likely just around the corner. With that stated I should explain however that this easy to use emerging technology can be used to push deploy any kind of file such as photos images software updates videos and/or text.

PodCasting uses an XMLbased technology called RSS Real Simple Syndication. Content publishers PodCasters describe new content in an XML RSS file which includes dates titles descriptions and specifics links to the .mp3 files. This “automatically” generated file is referred to as an RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer in the environment of applied XML. The component to making PodCasting work with RSS is “enclosures” remember that term an element supported by RSS 2.0.

As a consumer or enduser you simply run an “aggregator” remember this term too program like MTV’s Adam Curry’s iPodder software on your local computer which lets you easily subscribe to RSS feeds. Programs like Adam’s will either by schedule or by random design download the RSS files and check to see if any fresh content is available. If new content exists the audio files are automatically downloaded and put into a folder of your choice on your hard disk or directly routed to your mp3 player.

I used an asterisk as noted above to make this very honest and often painfultosome disclaimer. When I stated that “Anyone Can Do This” I should more accurately state “Anyone that properly learns from a real professional and activates their own PodCast process can reap the significant harvest of BIGGER numbers by creating and nurturing their own emerging community. As an online business owner this is HUGE and required! This marketing solution can not only make you financially solvent it can even make you a “STAR”!

Fitting The PodCast Magic Into Your Arsenal

Here now is a list of things to do to prepare yourself for your first PodCast presentation.

1. Research The PodCast Element

Learn precisely what PodCasting is all about and how it works. I recommend visiting http://www.google.com and typing “PodCast Radio” into the search field.

2. Physically Search Out Only The True Professionals

Create a list of those PodCasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list call them on the phone and pick their brains. If you cannot locate an actual telephonic point of contact I strongly urge you to wipe them from your list. You want to do business with those that believe in “touching” their market with more intimacy and onetoone personalization rather than just an email. Remember you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership friendship is your objective here.

3. Discover Your Passion

What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your “WHY”!

4. Develop Your Plan amp; Work Your Process

What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?

5. Make Your Podcast Happen!

As you roll out your “newtoyou” adventure don’t expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one. You should have heard my first radio air check from my first radio gig in Bakersfield California. I sounded just like a bumbling knucklehead. : Enough practice and desire can make you near perfect but do be fair with you and give yourself time to grow.

Listen to other ProPodCasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. I do it everyday!

6. Finally… No Excuses!

If you “really” want to crank up the heat on your marketing efforts than PodCasting will give you the significant marketing advantage.

Know this…

Others will talk about it but never make their move.

You on the other hand will except no feeble excuses and get working on your very first PodCast right away! At the very least be sure to move PodCasting up near the top of “TODO” list!

In closing today…

I have illustrated only a fraction of what you must know before you go piling into your PodCast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an ongoing moneygenerating PodCast production for all the world to hear and take notice!

Happy PodCast Marketing!

About the writer:nbsp;nbsp;Warren Yarnall

Author/Webmaster

Customer Care Representative

www.ArticlesBarn.com

Phone: 9286846817

Email: warrenarticlesbarn.com

Best 3 Web Hosting Plans – Find Top Website Hosts

Here are some important features which must be considered when choosing your web hosting company:

Reliability and uptime: Hosting uptime refers to the percentage of time the host is accessible via the internet. It is very important your service be uptime functioning and available for use. It means you can access your account whenever you want to update your web pages and users can enter your website whenever they refer to your site address. If your hosting service is not uptime it can be catastrophic!

Disk space: Web hosting space is the amount of room that the web host provides to store your HTML graphic video/audio and other files. This figure is most commonly stated in gigabytes. If you don’t know how much space you need for your website you can choose a web host with unlimited disk space which allows you to build as many web pages as you want.

Bandwidth: Bandwidth or data transfer refers to the amount of data that is accessed by your visitors. Web hosts define bandwidth as the total amount of data access from your server over a month’s time. This figure is most commonly expressed in gigabytes. If you don’t know how much bandwidth you need for your website you can pick a web host with unlimited data transfer which allows you to support as many visitors as you want.

Ease of Control Panel: It is important that the control panel is easy to use and all information can be accessed easily.

If you are a beginner it is generally hard to you to pick the right web hosting service. There are many websites which display a couple of web hosting companies as the best and leave people confused without being helpful. To make things even more confusing some hosting companies are cheating and lying to their customers!

Threehosts.com is a reliable website to help you have the best choice. Their experts have been evaluating web hosting service providers for years and now they provide you with the most reliable results. They present the information in an easy to understand format that helps the consumer make the best choice within just a few minutes. This is their purpose to help you make the right choice the first time.

There you can reach the three reputable companies that are leaders in the web hosting industry. They are all easytouse and affordable.

http://www.threehosts.com/reviews

About the writer:  The author is Nikhil Ramaprakash who is the Associate Product Manager for Yahoo! India Small Business and Yahoo! India Locals. Yahoo! India Small Business is one of Indias leading web hosting company providing domains website and business email ids for small and medium enterprises.

Link Popularity Strategy For New Sites

The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link link popularity and link exchange.

What is Link and Link Popularity?

The link hyperlink or Web link is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

What is Link Exchange?

In Link Exchange basically we exchange links you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…

In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page Google will likely find your site in the future.

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR Google Page Rank.

Link building strategy for new site owners

Now what strategy should new sites adopt to get started on the Web? Here are the few one which will work.

1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ www.dmoz.org. and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.orghttp://dir.yahoo.com

2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.

4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city country name interest and occupation in profile as it will make your theme based pages where all contents are related to you.

5. Email based discussion Email based discussion lists which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case the signature file that you use with your email program should contain the URL for your web site.

6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site which will increase your link popularity.

8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

10. Discount Offer You can offer a discount or concession on your good products and services to anyone who put a small banner or text link back to your site.

11. Affiliate program Set up an affiliate program which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results Increase in search engine ranking so fast. Wait for at least 3 month till search engines index you all full site pages.

About the writer:nbsp;nbsp;The Article is written by IndiaBook Team specialized in link popularity building and link management. Visit SEO Company India for more information. Learn More about Link Popularity building Expert Services.

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