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Archive for August, 2010

Drafting Newsletters To Enhance Brand Image And Keep It At Top-of-the-mind

Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entices every marketer to jump into newsletter or ezine marketing but if attention is not paid it might have a negative impact on you brand image.

The most important elements of a newsletter are:

Relevant information

Standardized format

Predefined frequency

Option to change preferences

Company info or offers for subscribers

At the moment of subscription make sure that the subscribers know what they will get and at what frequency. Encourage them to view some samples of your old newsletters. Let them choose the frequency and format of the newsletter.

Your newsletter must provide relevant information

Give the readers what they subscribed for. Be it latest industry information current trends in your domain news/alerts product reviews or anything else. Your newsletter should provide fresh quality info and not just yada yada. Your information should give a reason to the subscriber to wait for the next newsletter.

Maintain consistency don’t be too creative with your newsletter

Usually marketers put a lot of efforts in making the first few newsletters but later on they find it difficult to maintain the same momentum. Moreover different styles may confuse the reader. Make a standard format that represents your brand and present your information in the same manner in all the newsletters. The “from line” and the “subject line” should also have a standard format.

Prepare in advance and maintain the frequency

Be punctual in sending you letters. If it’s the first of every month then it should reach the recipient on that day and time. Just like newspapers keep the basic newsletter ready and add only the latest news in the end.

Give the subscribers the power to select and change

Make it easy for your subscribers to change preferences such as frequency content format subject line email address etc. Apart from preferences you must also honor unsubscribe requests. All optouts should be removed from your database promptly. You can do a small survey before people leave to find out the reasons.

Provide company info in a subtle way

Put information before anything else. Your subscribers know about your company and that’s why they subscribed in the first place. It is important to have a brief about your company at the end but don’t overdo it. Nobody will read it anyways. Promote your products or services in terms of special offers only for newsletter subscribers. Make them feel special about being a member of your online community.

About the writer:  Do Right Marketing offers freelance content writing services. These include writing for the web intranet marketing and sales collateral such as case studies newsletters whitepapers articles blog posts website navigation editing and proofreading etc. Visit: www.dorightmarketing.com to know more.

Guidelines To Be Followed For Web Designing

Web designing is one of the most creative tasks these days. This article will help you to get the basic knowledge about web designing with respect to graphics layout and fonts.

Layout

As far as the layout is concerned it is important to remember that you stick to the standard layout because they drive more traffic to your websites. Further the standard layouts facilitate a better understanding among the targeted audiences. The three column layout used in the newspapers works better and produces good results because they are simple in nature.

You need to understand the importance of the white spaces as they are as important as the paper layout is in the case of the web layout. White spaces transfer an immediate attention over the thing next to it so it is important to understand the usage of white spaces.

Graphics

When you are in the process of designing graphics then it is good to remember that as far as the images are concerned think small keep the size of the image as 1012 KB per image. Although we realize the fact that the number of broadband users is increasing at a rapid rate but do remember the fact that the slow retrieving pages are really irritating when there are more number of images the retrieval becomes even slower so good optimization of your search results it is important that you need to reduce the number of images.

Another thing which you need to remember with respect to the graphics is dont try and accommodate much content within the graphics.

Dont use the images that blink move and change. I know they are quite fascinating but do understand the fact that the insertion of such images makes the retrieval of the pages becomes very slow. Such images cover the text and it becomes difficult to read the content underlying in it.

Fonts

Incase you are learning on taking anything on the print then you might just remember that you would have been asked not to use Sans Serif but as far as the web designing is concerned there is wide usage of Sans Serif for text and Serif for the head lines. Sans Serif has been proven to be the most widely used font because the screen resolution is not as high as in print. But it is important to note that you do not use serif for text because the text can be seen as blurred although you can use it for the head lines.

The next aspect which you need to remember is limiting the number of multiple fonts which you are using. Try and restrict the different types of fonts you are using this will enable you to provide a professional look.

Further try and use the fonts which belong to the same families like try and use Verdana Geneva although they are very common but they are found on all browsers.

About the writer:  

About the writer:  Usharani Vairam is a Copywriter of Web design Vancouver and Vernon website design. She written many articles in various topics.For more information visit : Kelowna web design. Contact her at atomic55.net1gmail.com

Free Search Engine Optimization Tools

As I run across tools and websites that I find particularly useful for software and high tech companies I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by marketleap:

http://www.marketleap.com/publinkpop/default.htm

There are three great tools available on this site.

1 A link popularity check: Links to your site are one of the most important aspects in raising the profile of your website with the search engines thus increasing your chance of appearing high in the search engine results. This is terribly important and will have a big effect on the level of traffic to your site. Using this tool you can check how many links to your site are out there8212;as well as your competitors. You can even look at the details and see where your competitors are getting links8212;then go there to get a link for your own site!

2 Search Engine Saturation: Allows you to view which of your website’s pages are being indexed by the search engines. For those pages not listed you will know you need to submit them to each search engine where they aren’t listed8212;increasing your site’s overall visibility.

3 Keyword Verification: Using this tool you can specify target keyword or phrases. The tool will return to you where your site places on 7 important search engines. It will tell you where you’re ranked on the first 3 pages or whether your site doesn’t show up on the first three pages for someone doing a search on that keyword/phrase in a specific search engine. It’s a great way to figure out if you’re achieving your objectives for organic search engines. If not you then know where you have work to do.

Search Engine Optimization SEO is a critical activity for any high tech company in today’s marketplace. These tools and similar ones on other sites can really help you manage and enhance your website’s position in your market and pull relevant traffic to your site. There is an incredible amount of free tools if you will spend a bit of time looking around the Internet. Search Engine Optimization is a highly competitive business and as a result many SEO agencies have created free tools as “loss leaders” to attract you to their site and show off their expertise.

I love to explore the online world of Search Engine Marketing SEM and SEO. I intend to write many more articles on these topics in the coming months. If you have a topic you’d like to see discussed or aspecific comment or questions on these tools please contact me using the information below.

About the writer:  Robert Toth is working as freelance search engine optimizer and offers you Affordable search engine optimization link building campaign http://searchengineoptimizationsubmission.com and professional web site templateshttp://www.1stwebdesign.sk/. You may republish this article freely as long as the resource links and the author info are included.