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Archive for September 2nd, 2010

Use Colour Psychology To Improve Your Website

Colour is important to design particularly in designing for the web. various outlets use websites as a sales tool and using the right colours can lead to more sales but picking incorrect colours can mean that less users and less sales.

Understanding the psychology of colour is crucial for all designers if they want to create a successful web site. This is because different colours affect humans in different ways and can influence emotions amp; moods. this means that your colour choice could upset your users if you don’t get it right.

Colour can also be used to guide users to a specific area of the page. For example you may want a user to click the purchase button which means that making it eyecatching is really important.

Here is a guide to how different colours influence and affect humans:

Green is linked with the environment peace amp; envy. it’s also a really relaxing colour amp; is commendable to use for a calming effect.

White stirs up feelings of purity simpleness emptiness amp; innocence. if used as the main colour of a site it creates a simple amp; clean feel.

Blue is a colour is most commonly associated with corporate websites as it’s a strong colour that is linked to confidence coldness depression water amp; peace.

Blue is linked to confidence loyalty amp; coolness. it is the bestused colour in the world amp; its used by numerous businesses to create a feeling of strength and confidence.

Black is linked to feelings of mystery amp; sophistication. A really popular colour in design amp; photography sites it can be used to effectively contrast amp; spice up other colours.

Green is linked to organic the environment amp; relaxation. The paler shades of green can be used to give a relaxed feel to a website.

Grey is connected to respect humility decay amp; boredom. it’s used heavily to produce shiny gradients in designing websites to give a slick idyllic feel to a website.

Orange is strongly related to spirituality amp; healing. it’s the colour that represents Buddhism amp; its a healing energy about it. it’s a bold colour that is not as bright as yellow yet not a deep as red.

Orange is linked to fire enthusiasm heat and danger. But its also a extremely friendly and young colour that is often used in websites targeted at youth culture.

Tradition stability depth and constitution are all linked to the colour brown. But its extremely similar to green in the fact that its also related to trees mother earth and calm.

The role of colour isn’t just to make the site look nice it can be used to evoke feelings amp; emotions from the audience. choosing colours that annoy the site user can have detrimental effects on your website while cleverly choosing might mean that the website lives up to user expectation.

About the writer:  Jordan Chummurra is a professional web designer who enjoys website SEO as well as providing clean web designs.