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Archive for November, 2010

Designing Your Directory Structure

Any kid and their grandmother too can make a webpage. There are many “wysiwyg” webpage design applications that let you create a webpage as easy as typing text. But only a few people can create a WEBSITE. The stumbling block is knowing how to link webpages together to form a website. I have seen many websites that consist of a single webpage about a mile long!
The first problem is that websites are contained in virtual directories. for visit to:www.instantwebsitesecurity.com You know that your webpages can be found at ut the actual path to on the web server may be known only by the system administrator. And the system administrator can move your website to a different folder or even a different computer without changing its virtual address.
The second problem is that most people don’t know how to write a relative link. Relative links have the advantage that you don’t need to know the path to the webpage that you want to link to you only need to know where it is “relative” to the webpage containing the link.
The first step to implementing a website is to design the directory structure. Let’s design a directory structure for a simple download website. The website consists primarily of articles and digital material that visitors can download. for visit to:www.instantsqueezepagemastery.com You could just dump everything at the top level of the website. Good luck maintaining that website!
To keep the files organized you need to create subdirectories folders on the website. Even though the website consists only of articles and digital downloads you need five subdirectories as described below.
articles
downloads
general
common
cgibin
You understand what the “articles” and “downloads” subdirectories are for but what are the other three subdirectories for? It’s standard practice to provide certain features on your website as listed below.
About
Contact
FAQ
Privacy Policy
Search
Sitemap
User Agreement
Each of these features requires a webpage. Instead of dumping the webpages at the top level of the website or mixing them in with articles or downloads let’s put them together in a folder named “general” I’m sure you can think of a better name.
All of your webpages use certain things in common for example your logo graphic. If your web server provides SSI Server Side Includes all your webpages can share a common header file and a common footer file. You might also define all your website’s styles in a common style sheet. Let’s put all of these files in a folder named “common”.
Your contact page might use an email form. If your server provides serverside scripts you would place the email form script in a folder named “cgibin”. Cgibin stands for “Common Gateway Interface Binary”. Few people use CGI any more and those that do don’t use binary files but the folder name has stuck as a traditional place to store scripts. Almost all websites come with a preconfigured cgibin folder and the website may be configured so that the cgibin folder is the only folder with rights to run scripts.

About the writer:nbsp;nbsp;www.magicminisite.comwww.killerminisite.com

Opting For Colours In Designing For The Internet

Colour is important to design particularly in website design. various shops use the web as a sales tool now amp; using the correct colours can mean more sales however getting the colours wrong can lead to less users amp; decreases in sales.

Finding out how colour works is vital for all web designers if they want to create a successful website. This is because different colours affect people in diversified ways amp; can influence moods and emotions. because of this your choice of colour could make your users angry if you don’t get it right.

Colour can also be used to direct users to certain areas of a page. For example you may want a user to click the buy now button which means that making it stand out is really considerable.

Here’s a guide to how diverse colours influence amp; affect people:

Black is associated with power sophistication finances amp; mystery. in web design it can be effectively used with livelier colours to create good contrast.

White is linked with cleanliness simplicity calm amp; purity. used in abundance in websites it can convey style amp; demonstrates that the site’s content is strong enough to stand alone without the any strong visual aid.

With connotations to passion anger fire amp; power red used delicately can be a great way to attract the users attention to a certain area.

Green is associated with trees wealth amp; jealousy. The calmest colour in the spectrum it’s really popular with websites that are associated with nature.

The colour white is linked with clean amp; simple designs which means that it is favoured by various design companies. It conjures up feelings of cleanliness simplicity honesty amp; innocence.

Stirring up feelings of lust sex fire amp; aggression red is a really charged colour. the brighter shades of red is bold which means that it can be utilised to raise awareness.

Stirring up images of style modernism fashion amp; refinement grey is commonly used on areas that deal with fashion design amp; tech.

Purple is a blend of blue and red. it does have the highlights of red although it has more vibrant properties than blue. It stirs up images of royalty religion amp; luxury. However it’s not a colour that is often used in designing for the web.

The colour orange is very young but also warm stimulating amp; friendly. used in web sites it is also welcoming.

Grey is a popular background colour for web sites. just like black it is excellent for showing off images amp; it creates excellent contrast between different colours.

Knowing what the colours represent amp; the power of them can be of great benefit when designing sites. by being aware of the target audience web designers can being thoughtful with the choice of colours which connect to the end user thus making the site look appealing amp; attractive. Ecommerce areas can be made better by directing the user to the purchase now button by creating contrast and drawing attention.

About the writer:  Jordan Chummurra is a professional web designer who enjoys website SEO as well as providing clean web designs.

Corporate Logos – Building Brand Identity

Corporate branding is the need of the hour. Every organization today needs to promote its brand identity in order to make a lasting impression on the minds of the potential as well as the loyal consumers. As the world has advanced time to impress clients or customers has become less. So branding has become essential as it helps to achieve the companys long term goals sustain customers and clients and create new client base. Successful branding is all about single thing recognition from customers. Its about making the customers aware of one company or its products and services in such a way that they would be able to separate the company from its competitors. Branding seeks to increase the product’s perceived value to the customer and thus increase brand franchise and brand equity. Brand works as an implied promise of quality level. It may also help increase the price of a product.

Basic branding can be done in various ways starting from designing an effective logo web address visiting cards letterheads to advertisements in television media events and becoming a sponsor. The most important amongst these is probably the corporate logo. A corporate logo portrays a companys identity aims and objectives. It acts as an important tool for the promotion of a companys culture. Corporate logos provide visibility and prominence to organizations by becoming a signature of the company. It goes a long way to explain the kind of service or product the quality of the service or product and the time delivery. An ideal corporate should be simple yet convey all the necessary information of the company.

Furthermore logos an important aspect of branding as they can be used everywhere on the business cards letterheads envelopes websites and even on the company building. As every individual needs an identity so does an organization. And a corporate house without a logo would seem like an individual without a face. A professional custom logo design gives a face to any business and makes it more memorable to the customer. Moreover a well designed unique logo helps a business to gain an extra edge over its competitors. When more than one company is selling same products or services at the same price consumers often tend to judge the products or services by the infrastructure the overall look and feel of the company. A neat logo in this case helps to convey this belief to the consumers.

Three types of logos are generally used text logos symbol logos and combination logos having both texts and symbols. Whichever is used a corporate logo should always be well researched and rightly selected. It should be simple enough for general customers to remember correctly and at the same time attractive enough to remain in their minds. It should ideally stand apart from the competitor logos and communicate the essential information of the business and its products and services to the consumers and thus create a belief in them. If all these aspects are taken into consideration while choosing a corporate logo it would surely go a long way to establish the companys brand amongst the consumers.

About the writer:  This article is written by Ronn Jones a marketing expert with years of experience in branding and internet marketing. Check out more information on corporate logo.