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Archive for September, 2011

How To Improve Your Directory Submission Acceptance Rate?

Unlike Search Engines the process of review of directory submission is carried out manually by “Experts”. They also have stringent rules and guidelines for listing your site. You may ask why; but these rules are there to ensure good directory submission and effective review procedures. It helps the editor to evaluate a site and decide whether to accept or reject it. All these combined results in a great deal of scrutiny being carried out before your site gets listed on directories.

But you can easily make your submissions an instant success with most of the directories. All you need to do is pay a little attention to the details you provide for Directory Submission. Your little efforts will be richly rewarded.

Here are few Golden rules you should always follow before beginning Directory Submission.

Before You Begin Directory Submission

Before you begin directory submission make you have taken note of the following:

Do not submit a mirror page; most directories don’t accept mirror pages.
Do not submit any “Under construction” pages.
Always submit the toplevel domain of your site.
For example: The correct URL to submit for my site is www.submit2please.com. Do not add index.html or any sub domains.
Check all your links. Broken links are a sign poor site management which may not go down well with the directories.

Chose the most appropriate Category for your site

Web directories are sorted by topic and editors frequently take great pride in ensuring that everything stays well categorized. So put up your website in the right category. The search engines look at the various links that are on the page on which you are listed. This can lead to better rankings.

Tip: To find appropriate categories for a site you can go to Dmoz.org and type in the product/service keyword. You can also search for your rival site and check out the category under which they are submitted.

Pay attention to the description and use of key words

The most common restriction forced by directories is on the size of your description and keywords. The trick is to come up with such a description for your site that can conveniently fit into 100 150 200 and 250 characters length. Do all this before you get down to the real job of directory submission. The reason for keeping four lengths of description is that you never know which one will be accepted in which directory. Remember that you may not be able to pen down everything about your site so write what is unique and relevant. Avoid using a sales pitch and/or promotional language. Try and be informative and friendly.

Here are few more points you should always bear in mind while writing a description for directory submission:

Do not repeat your title or site URL in the description.
Do not use all caps; use mixed case.
Use complete sentences.
Do not say the word site or website as in “this site offers”
Do not use any hype like “the best” or “excellent.”
Fit your main keyword phrases in but do not repeat them.

Once you have taken care of all these you have over come the most difficult part of directory submission. The same should be followed for keywords. When it comes to directory submission all you need to do is to pick up the most appropriate one and hit enter.

Tip: This is what I call an ideal description for my site Submit2Please.com “We submit Web Sites Articles Blogs Press Releases Scripts and RSS Feeds to Search Engine Friendly Directories. The directory submission is carried out manually by trained inhouse directory submission experts.

Site Title

Pay attention to your site title. You should ideally not use any URL and key words in it until and unless they are absolutely necessary to describe your site. Remember be precise and straight forward!

Tip: You should identify at least 34 titles for your site and rotate them during Directory Submission. In this way you can get the maximum optimization benefit for your site through Directory Submission.

All the above mentioned “Golden Rules” stand good for most directories on the internet including Dmoz.org. Thus by exercise necessary caution before directory submission you can save a lot of precious time and energy. With the right advice and steps directory submission may be the most significant thing you will ever do for your website.

About the writer:nbsp;nbsp;Rahul Rungta is a professional Internet Marketer Manager of Submit2Please.com offering affordable Directory Submission Services. To know more about his services please click on the above link.

Common Mistakes To Avoid While Designing Your Web Page

If you are a new web designer some of your choices while designing your web page can be fatal for your web site and also for your web business. This is especially true if your web site represents your business. We are intended to save you from those pit falls so here we present some of the most common mistakes to avoid at all costs as it will not only save your web page it will save you from doing hours of after works.
1. Too Many Graphics
Having too many graphics particularly large graphics can cause your site to load entirely too slow. Visitors will get impatient and often times click out of your site never to return.
SOLUTION: When possible save your graphics as GIF files gif.htm rather than JPEG jpg.htm. Also reduce your graphic in actual size as much as you can without distorting the graphic or picture.
2. Counters
A visitor counter or hits counter should not be seen on your site unless you have tremendous traffic. The reason for this is visitors really don’t want to know which visitor they are especially if they’re visitor number four. There’s no benefit to your visitor nor is there any benefit to you. The only way showing a counter is advantageous is if you’ve had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise you can use this space for a benefitpacked headline that leads your visitor to another part of your site.
SOLUTION: Most web hosts offer web statistics that reveal daily visitors hits referrers etc. This feature will let you know how many people are visiting your site without the whole world seeing the information. If you’re just starting out make sure your web host offers this free service.
3. Banners
Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turnoff for many surfers on the internet. For most “banner” is just another word for “ad” and they avoid clicking on them.
SOLUTION: If you do have a banner or two place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture so any writing or links that are above the banner may remain unnoticed. Also the banners on your site should be related to your product or service. Remember everything on your site should work together to benefit your target customer.

4. Scattered Web Site
When designing your site make sure it has a pattern that leads your visitor. Get several people friends or relatives to visit your site and watch them as they navigate. Notice the places where they stop as if they’re finished and also links that they click on. Organizing your site to lead visitors is very important whether you’re leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led.
SOLUTION: Take a look at the flow of your site. Design it in a fashion that always continues like this…
Make sure that graphics don’t get in the way of your lead. If the visitor stops in the middle of the home page to click on a graphic or banner before getting to your sales page they may never return. You’ve got one chance to get the visitor’s attention and keep it. Make the most of it.
5. Generalization
The most effective way of selling on the internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. The reality is that you can’t be everything to everybody. The business owners who are successful on the web normally have very specific products or services that target a niche market.
SOLUTION: Make your site as personal as possible. As you’re writing pretend that you are face to face with the customer. Present your web site in such a way that the visitor feels like he just walked into a store in his hometown. Also stay focused on your target customer one who would be interested in “your” product.
These five mistakes should be avoided at all costs if you want to build an effective and successful web business.
Design your site to sell!

About the writer:  Author: Mr. Charles K from www.softbean.com custom web design services desk. I hope you enjoyed the article. Find more at www.softbean.com affordable wbe design solutions page

Be An Affiliate Product Expert And Increase Your Sales

As an affiliate marketer you owe it to yourself to become an expert about the products you sell. Doing so will make you an authority on them and a trusted source of information for people investigating the product for themselves. Being a knowledgeable affiliate marketer will help you in two specific ways.

First articles you write for distribution concerning your product will have that depth of knowledge that consumers seek to make a buying decision. Second advertisements you write about your products will highlight the important aspects that spur sales. The more you know about your affiliate products the more you can tell potential customers about them.

Knowing your affiliate product inside out allows you to write about it intelligently. In addition deep knowledge of your affiliate product arms you with the information you need to talk about it offthecuff. It allows you to talk about your affiliate product indepth with anyone at any time. It’s easy to do when you have a reservoir of facts figures and data about a product in your mind.

What’s the best way to become an expert about your affiliate products? Use them. It’s the best way to know what they’re all about and what they can offer your customers. Whether it’s a food product a software program an information product a mechanical device or anything else knowing is in the using.

When you use your affiliate products you learn their strengths and weaknesses. You learn these through direct experience. If one of your customers asks you a specific question about a product’s use you can give them a specific answer based on your personal experience with the product. Customers love this. They love firsthand knowledge that speaks to their wants and needs. Customers know you believe in your product when they know you use it too.

Customers’ sense when an affiliate marketer or any type of marketer is simply hawking goods. It shows in their communications with the customer. Bland nondescript web content and advertisements about your affiliate product tells consumers your heart is not in the product you are selling. They know you haphazardly threw up a banner or ad on your site hoping customers would click away. They can tell because everything you don’t do concerning your product tells them all they need to know.

Customers want to see vibrant ads that shine with enthusiasm for a product. They want intelligent product reviews that convey useful information to them about an affiliate product. They want prompt thorough answers to questions they send you concerning a product. In person they want to see fire in your eyes and zeal when you talk about your products.

Researching and using your products gives you the credibility and enthusiasm you need. Customers who see an affiliate marketer who can answer all their questions about a product learn to trust the product and the person selling it. When they see a person enthusiastic about the product they’re selling they become enthusiastic as well. It becomes a positive experience for both parties involved in a transaction.

If you know nothing or very little about your affiliate products you have nothing of extra value to offer consumers. Customers want the little extras that go with buying something. They want expert advice tips and inside information about a product. They want customerservice based on advanced product knowledge. They want to know that the person selling them something has their interests at heart. They want the seller to know more about the product than they do so that they can consult with them when they have questions. Would you buy a home theater system from someone who cannot answer questions about the specifics of that system?

Be the affiliate product expert your customers’ desire. Spread your indepth knowledge of the product freely through your articles advertisements and website content. Let your customers know you’re “in the know” and someone they to trust when making informed buying decisions.

About the writer:  Jim Slader manages the affiliate program at Article Marketer the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it’s quick” target=”_blank”>www.articlemarketer.com/idevaffiliate/signup.php”>quick and easy .