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Get A Top 10 Ranking Without Paying A Cent

If there’s one thing that Google loves it’s content. Done right a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself but that takes a lot of time. You can pay an SEO copywriter to write it for you but that takes a lot of money. If only there was another option.

What if you could get your content for free? And not just a little bit of content a lot! What if you could get an almost unlimited supply of keyword rich expertly written content specific to your subject matter absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here’s the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single cent…

Yes content gives you a great ranking

Content is king. This is widely acknowledged as fact but if you need further convincing consider the following two points:

Point 1 In Google’s own words one of the keys to a high ranking is to ‘create a useful informationrich site’ from Google Information for Webmasters http://www.google.com/webmasters/guidelines.html.

Point 2 Google insider codenamed ‘Google Guy’ advocates a list 26 steps to building a high ranking site. Step 5 of the list says ‘build one page of content and put online per day at 200500 words” from Brett Tabke’s ’26 steps to 15k a Day’ http://www.searchengineworld.com/misc/guide.htm advocated by Google Guy in a WebMasterWorld QA session http://www.webmasterworld.com/forum30/29727610.htm.

But why does content give you a great ranking?

I won’t go into any further detail about IF Google loves content. I will however briefly explain WHY. Google’s love affair with content is based on two key attractions:

1 Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember that’s the whole reason Google exists to help people find useful information. The more helpful Google’s results the more traffic and revenue it gets.

2 Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard and Google assumes this means the content is useful. And naturally if you create a useful site other webmasters will link to it because this makes them useful to their visitors thereby developing site loyalty and they gain credibility and authority because they’re associated with you.

So how can you get free content for your website?

Three words: ‘free reprint articles’. There are hundreds of thousands of people out there writing high quality helpful informative articles on virtually every topic imaginable then giving these article away to any webmaster who wants to publish them on a website. In exchange for the article the author asks only that you retain the author bio at the end complete with all links e.g. ‘Glenn Murray is an SEO Copywriter and Article Submission Specialist….

To find free content for your website simply visit any one of hundreds of ‘article banks’ on the Internet. Browse or search for the subject you’re interested in then take the articles for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website using RSS.

Alternatively you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again it’s absolutely free!

TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more just do a search for ‘free reprint articles’ ‘article submission’ ‘article submission site’ ‘submit article’ ‘article submit site’ ‘free articles’ or ‘free content’. You may even find a site or list which only deals in articles relating to your particular subject matter.

Why is it free?
Why are these authors giving their articles away? Because it helps the author’s own search engine ranking. It’s a promotional activity known as ‘article PR’. As explained above Google loves sites with lots of links pointing to them. Every time their article submission is published the author gets another link to their website. In fact if the article is really good it may be published hundreds of times. And each time it’s another link to the author’s website. Put simply article submission is a writer’s free pass to the top of the search engines. In this sense the ‘PR’ in article PR stands for PageRank.

Furthermore like traditional public relations article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge your readers will trust you and will be more likely to remain loyal to you. In this sense the “PR” in article PR stands for Public Relations.

How do I know if the quality is good?
It’s a process of natural selection. The better the article submission the more often it will be published so it’s in the author’s interest to write and submit articles of the highest quality. Of course this doesn’t always happen but in most cases you’ll be reviewing the articles before you post them anyway so if you discover one that’s not up to scratch don’t use it.

In time you’ll become familiar with the authors who consistently put out good quality content you may even find enough of them that you don’t need to go looking for content from anyone else…

Where do I put the free content?
Most people put the articles in an ‘Articles’ or ‘Resources’ section on their website but you can put them anywhere you like.

How much free content should I use?
As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content then give it to them.

But what about the duplicate content issue?
It’s not an issue!
There’s a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages on different sites is the same the one with the higher PR will be shown and the other one will not.

Whether or not this theory is true is still a hot topic in search engine circles but regardless it doesn’t affect people publishing freereprint articles. When you publish the article just make sure you have unique content around it. Generally it’s enough to have your own unique introduction to the page which may be common to all pages and your own navigation elements headers footers sidebars logos images etc.

Conclusion
Free reprint articles are a great way for you to achieve a high ranking. And you don’t have to pay a cent! So what are you waiting for?

About the writer:nbsp;nbsp;Drive your trade is an informative website that looks into all aspects of the internet from building your own sites to surfing others optimised sites.To find out more visit Optimisation

A Guide To Website Hosting

Defining web hosting:

Normally a web page consists of text and images with some files containing information in it known as content. The appearance of the web page is called design. Now in order to make such page accessible to online users one needs to store all these files on a web server. Thus in simple terms web servers as computers storing the files of tens or hundreds of web sites and these computers are all connected to the Internet through highspeed connection. Now when one access a web page his/her browser connects to the web server where the page is stored and from there downloads it to ones computer.

Thus when one plans to share his/her web site contents with online users via Internet web server is a must. In web hosting world there are abundant of web servers and the companies that own them. Such companies are known as webhosting provider.

A webhosting provider can have dozens of web servers hosting thousands of web sites. Usually the web server computers are found in large numbers and are all housed in special buildings or sections of buildings known as data center. Along with highspeed Internet connection these locations are set up to ensure the optimum operational conditions and security for the web servers. For security reasons they are equipped with all the necessary equipments like HVAC Heating Ventilation Air Conditioning control fire protection virus protection data backup facility power backup even autonomy in case of disaster. Another term used for web servers in the data center is web farm.

In order to run a site properly there is requirement of a space on the web server to store data as well as an Internet connection to it. The amount of data available on a web server is also known as space and is usually quantified in MB. In order to make a site accessible online one needs bandwidth and Internet connection and this bandwidth can be measured in MB or even GB. Now there are several webhosting providers offering different space and bandwidth and these space and bandwidth are usually the main characteristics of a webhosting plan.

The terms associated with web hosting are quite amazing like virtual web hosting dedicated hosting; colocating hosting shared hosting reseller hosting.

Shared Web Hosting

Shared web hosting also known as virtual web hosting means that on one web server there can host several web sites all having e a defined quota of HDD space and bandwidth. These all web sites run simultaneously and there number can be enormous ranging from hundreds to even thousands of web sites on the same web server. However the problem that is faced in case of shared web hosting is the high number of web sites affects the performance of the web server and server response server response means the time till visitors have to wait for a web pages to load. This problem can be avoided by selecting serious web hosting providers as the operational parameters of the web servers are monitored and appropriate actions are taken in order to maintain the level of service contracted. With the large number of web sites sharing the resources of a web server HDD space bandwidth memory CPU time the web hosting provider can charge less for its services but the biggest drawback is even with high level of service one will have to accept a slower server response time while selecting a shared web hosting.

Reseller Web Hosting

Reseller web hosting means when a webhosting providers offer their services with a discount to a thirdparty and thereafter when the third party subsequently offers webhosting services under his branding to another. When speaking technically the reseller web hosting is similar to shared web hosting as many web sites end up sharing space and bandwidth on the same web server. Usually the resellers are web designers or web developers offering webhosting services as part of their incorporated services. The webhosting providers offers attractive discounts to resellers thus the price they can offer is among the smallest in the industry. In comparison to the shared web hosting reseller hosting has problem of technical support. Also it is quite time consuming and communication problem can occur as the problem is conveyed to original provider via reseller and returns with a solution through same chain. Thus this system is not at all useful in case of commercial site. Now the question emerges how to distinguish between a reseller from a real webhosting provider? Its very difficult to distinguish between the two as its neither the professional design of the web site nor even the support contact facilities offered as many resellers might have contracts with the provider on the technical support and the person taking ones calls might be working for the provider and identify himself to user as an employee of the reseller. The only way to check is the solid company information which is made available usually only by the serious providers. Another hint is the low price which is as low as under 5/month. Thus one should consider carefully with prices dropping through the industry.

Dedicated Web Hosting

Dedicated web hosting is a hosting where one single web server is rented to a single customer only. However webhosting providers usually divide a single web server computer between up to three customers. On the other hand there are some webhosting providers that actually give an entire web server to a customer. The dedicated web hosting providers offer their clients option to host more than one web site even with three customers sharing the web server not only that even the option to configure the software as per ones need is also provided by these providers. For highly important web sites like ecommerce sites dedicated web hosting is considered best.

Colocation Web Hosting

It is quite similar with dedicated web hosting the main difference lies in the fact that in case of dedicated web hosting the web server computer belongs to the webhosting provider and is only rented by the customer however in case of colocating web hosting the customer owns the web server computer. In case of colocation the webhosting provider only houses the web server computer and sells bandwidth to the customer. This provides the customer using colocating web hosting full control of the web server combined with the security of the data center.

Thus now after knowing all the different types of hosting one can easily determine the appropriate host provider as per requirement with best support and other essential features.

About the writer:  HostingCoupons.org blog is aninteresting wite to find out more about programming scripts and web hosting from hostrocket webhosting company. Read the articles list and complete blog posts at http://www.hostingcoupons.org/

Search Engine Keywords Selection

Search engines are the vehicles that drive potential customersto your websites. But in order for visitors to reach theirdestination your website you need to provide them withspecific and effective signs that will direct them right to yoursite. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet.Find the exactly right words or phrases and presto! hoards oftraffic will be pulling up to your front door. But if yourkeywords are too general or too overused the possibility ofvisitors actually making it all the way to your site or ofseeing any real profits from the visitors that do arrivedecreases dramatically.

Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision no matterhow aggressive your marketing campaign may be the right peoplemay never get the chance to find out about it. So your firststep in plotting your strategy is to gather and evaluatekeywords and phrases.

You probably think you already know EXACTLY the right words foryour search phrases. Unfortunately if you haven’t followedcertain specific steps you are probably WRONG. It’s hard to beobjective when you are right in the center of your businessnetwork which is the reason that you may not be able to choosethe most efficient keywords from the inside. You need to be ableto think like your customers. And since you are a business ownerand not the consumer your best bet is to go directly to thesource.

Instead of plunging in and scribbling down a list of potentialsearch words and phrases yourself ask for words from as manypotential customers as you can. You will most likely find outthat your understanding of your business and your customers’understanding is significantly different.

The consumer is an invaluable resource. You will find the wordsyou accumulate from them are words and phrases you probablynever would have considered from deep inside the trenches ofyour business.

Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to the list.Once you have this list in hand you are ready for the nextstep: evaluation.

The aim of evaluation is to narrow down your list to a smallnumber of words and phrases that will direct the highest numberof quality visitors to your website. By “quality visitors” Imean those consumers who are most likely to make a purchaserather than just cruise around your site and take off forgreener pastures. In evaluating the effectiveness of keywordsbear in mind three elements: popularity specificity andmotivation.

Popularity is the easiest to evaluate because it is an objectivequality. The more popular your keyword is the more likely thechances are that it will be typed into a search engine whichwill then bring up your URL.

You can now purchase software that will rate the popularity ofkeywords and phrases by giving words a number rating based onreal search engine activity. Software such as WordTracker willeven suggest variations of your words and phrases. The higherthe number this software assigns to a given keyword the moretraffic you can logically expect to be directed to your site.The only fallacy with this concept is the more popular thekeyword is the greater the search engine position you will needto obtain. If you are down at the bottom of the search resultsthe consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. Youmust move on to the next criteria which is specificity. Themore specific your keyword is the greater the likelihood thatthe consumer who is ready to purchase your goods or serviceswill find you.

Let’s look at a hypothetical example. Imagine that you haveobtained popularity rankings for the keyword “automobilecompanies.” However you company specializes in bodywork only.The keyword “automobile body shops” would rank lower on thepopularity scale than “automobile companies” but it wouldnevertheless serve you much better. Instead of getting a slew ofpeople interested in everything from buying a car to changingtheir oil filters you will get only those consumers withtrashed front ends or crumpled fenders being directed to yoursite. In other words consumers ready to buy your services arethe ones who will immediately find you. Not only that but thegreater the specificity of your keyword is the less competitionyou will face.

The third factor is consumer motivation. Once again thisrequires putting yourself inside the mind of the customer ratherthan the seller to figure out what motivation prompts a personlooking for a service or product to type in a particular word orphrase. Let’s look at another example such as a consumer who issearching for a job as an IT manager in a new city. If you haveto choose between “Seattle job listings” and “Seattle ITrecruiters” which do you think will benefit the consumer more?If you were looking for this type of specific job which keywordwould you type in? The second one of course! Using the secondkeyword targets people who have decided on their career havethe necessary experience and are ready to enlist you as theirrecruiter rather than someone just out of school who iscasually trying to figure out what to do with his or her life inbetween beer parties. You want to find people who are ready toact or make a purchase and this requires subtle tinkering ofyour keywords until your find the most specific and directlytargeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords your work is not done. Youmust continually evaluate performance across a variety of searchengines bearing in mind that times and trends change as doespopular lingo. You cannot rely on your log traffic analysisalone because it will not tell you how many of your visitorsactually made a purchase.

Luckily some new tools have been invented to help you judge theeffectiveness of your keywords in individual search engines.There is now software available that analyzes consumer behaviorin relation to consumer traffic. This allows you to discernwhich keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a goodkeyword; profits per visitor do. You need to find keywords thatdirect consumers to your site who actually buy your productfill out your forms or download your product. This is the mostimportant factor in evaluating the efficacy of a keyword orphrase and should be the sword you wield when discarding andreplacing ineffective or inefficient keywords with keywords thatbring in better profits.

Ongoing analysis of tested keywords is the formula for searchengine success. This may sound like a lot of work and it is!But the amount of informed effort you put into your keywordcampaign is what will ultimately generate your business’rewards

Daniel Katz Business Development Manager at Compucall Web Marketing Ltd. experts in International Search Engine Optimization.