How To Build A Massive List Of Niche Buyers
March 28th, 2010 | 
Author: How To Build A Massive List Of Niche Buyers
Now the idea that niche buyers spend more than untargeted buyers is probably correct but not in the obvious way. You see a buyer is a buyer. The key with niche lists is that you can promote a specific product to the niche. Imagine you have a large list that is theoretically comprised of 10 niche buyers. If you mail that list an offer you will only hit the niche buying point of 10 of the list. But if you had that list broken down into 10 lists you could mail each of the niches an offer that is designed for their nicheand your conversion rate would be 810 times higher!
So how do you do it?
First if you want to create a list of niche buyers you must target each of the niches. For example if you currently have one squeeze page for all your leads but you know that your leads come from a variety of sources each with a slightly different niche focus you could create multiple squeeze pages and direct each source of traffic to the squeeze page designed for that niche. Assuming you have 10 sources of traffic you would develop 10 niche mailing listseach of which you would mail and test separately.
Second if you want to create buyers out of your niche lists you must develop a relationship with the people on your list. You cannot simply ask for the sale the very first time you meet them! You must get to know them let them get to know you and then once trust is developed recommend an affiliate product or your own product.
Third you must start with easy purchases first. Give the subscriber the opportunity to purchase a product from you for nothing or for 99 cents. Now they are your own buyer they paid you and received the product you promised. They are developing trust in you! Next maybe you promote a 10 dollar product and again deliver a phenomenal product. The final step might be a 100 dollar product or even a 1500 dollar superproduct.
Now you have real buyers! Of course you conversion rate will be lower as the product price goes up but it will be much higher now that you have primed your customers and provide lots of great content in exchange for their payments.
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